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angrychickzfranchise.com Franchise Information Guide
February 2024
Contents 3 5 9
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Mission, Vision, & Values Our Story Our Following Statistics Franchise Development Support Where we are going Thank You
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To bring communities together through our flavors and spices while changing people’s lives one tender at a time. Mission
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To produce fierce from our guests Vision BRAND LOVE
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Values
PASSION We got where we are today thanks to a bunch of hard work, some lucky breaks, and a whole lot of support from guests who believe in us. Where we’re going tomorrow? We’ll get there the same way. No ego about it. Because at the end of the day, it’s not about us - it’s about our passion in everything we do. HAVE FUN That’s right - fun. Because life’s too short not to loosen up a little. We want our guests to know we don’t take ourselves too seriously - just our chicken. So yeah, we know our way around a deep fryer. But more importantly, we know how to have a good time while we’re at it.
RESPECT A fundamental principle that guides behavior and interactions between our team members and guests. Treating others with dignity and honor, regardless of their background, beliefs, or differences, promote positive relationships and foster collaboration. EXCELLENCE It’s easy to do the minimum. We don’t do easy. Why? Because we care - a lot. We make it our mission to let every guest, teammate, supplier, franchisee, and anyone else we interact with know that we hold ourselves to a higher standard in all that we do. For us, that means never cutting corners, and always looking for ways to go the extra mile. We strive to always exceed expectations.
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Leadership Team World-Class
John Scott Chief Financial Officer
David Mkhitaryan Founder & Chief Executive Officer
Peter Tremblay Chief Operating Officer
Will Lopez Vice President, Operations
Tonya McCoy Vice President, Marketing
Mike La Rue Vice President, Franchise Development
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OUR STORY
Back in 2017, our founder David Mkhitaryan took his first bite of Nashville-style hot chicken and fell head over heels. When he picked himself up again, all he could think about was that delicious first bite. This newfound obsession coupled with his deep-seated passion for all things spice made his path clear: He was destined to create the go-to destination for dangerously hot chicken served with a smile - becoming our Founder in Chick in the process. Since perfecting our recipes and opening our first restaurant in 2018, Angry Chickz has grown from one 900-square-foot storefront in East Hollywood to over 25 restaurants across California, Nevada and Arizona. The best part... We’re just getting started. If you’re ready to get knocked over by the juiciest, tenderest, delicious-est hot chicken you’ve ever had, you came to the right place. We’re on a mission to make your taste buds see stars. Every. Single. Time.
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WHY ANGRY CHICKZ? LIFE-CHANGING CHICKEN
KILLER UNIT ECONOMICS This is the result of focusing on doing the right thing, in everything we do!
COMMUNITY FOCUSED We understand our success is based on how we impact the communities we serve. The more we help communities win, we win! AUTHENTIC From the Franchisee evaluation process, to walking into our restaurants, you will feel an authenticity that’s… just different.
SIMPLE OPERATIONS We’re chicken, coleslaw, fries and mac’n cheese... That's it.
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Cult Following We love our followers! We operate a single brand profile . We use a friendly and fun tone with our posts, targeting Millennials, Gen Z, and Foodie Culture. Huge
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Sara A. Corona Del Mar, Newport Beach, CA
I recently had the pleasure of dining at Angry Chickz, it was an exceptional experience. The chicken they serve is hands down the juiciest and most flavorful I've ever tasted. They give you huge portions and the flavors are out of this world. But what truly sets this place apart is the friendly service. The staff goes above and beyond to make you feel welcome, and their dedication to guest satisfaction is truly remarkable. I can't recommend it enough!
Great food, nice atmosphere and excellent service! I see a lot of reviews on here comparing it to Dave's, but I find the seasoning of Angry Chickz to be much better. Every time I've come to Angry Chickz the chicken is tender and perfectly seasoned. Their mac and cheese is also really great quality! I've been going to Angry Chickz for a long time,. Their quality has always been amazing. Definitely my favorite hot chicken place to go to.
Michelle H. San Juan Capistrano, CA
...the kids love it; I'm too scared to go up one level and try the Hot lol. We've been going every week since they opened!
Came here for a team lunch. The "angry" seasoning is no joke. Tried a sample of it and it had me dying. But the chicken is amazing. Staff is extremely friendly and food is great. By far one of the best fried chicken sandwich restaurants in LA.
Taryn B. Hollywood, CA
I was a vegetarian for 25 years until one day I walked into this restaurant to ask for directions to veggie grill. The guest service was so beyond amazing, the ambiance could not be beat, and the chicken looked so good that I quit my life as a vegetarian and had the chicken. it changed my life and now I eat here every day. 5/5 can't be beat.
Emad R. Corona Del Mar, Newport Beach, CA
Elite 23
Ta D. Hollywood, CA
People Love Us on
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Footprint Large Social Media
Million 20
45 - 54
13-17
18-24
25-34
35-44
Age & Gender Range
People Reached in 2023 on Meta alone!
744
267K 303K
425
677
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Angry Chickz - Feed Your Hangry
Founded in a small strip mall in East Hollywood in 2018 Angry chickz has grown to 26 locations across CA NV & AZ 🐥
Follow
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Opportunity Overview
Year Founded: 2018
Headquarters: Sherman Oaks, CA
Segment: Fast Casual, Chicken
Daypart(s): Lunch, Dinner, Late Night
Revenue Streams: Dine-In, Take-Out, 3rd Party Delivery, Drive Thru, Catering
Franchise Fee: $50,000 *
Development Fee: $25,000 *
Avg Unit Volume: $1,840,708 **
Top 33% AUV: $2,747,130 **
** See next page (p. 14) for additional information * See Item 5 in the 2024 FDD
Royalty: 6%
Brand Fund: 2%
Local Marketing: 1%
Real Estate Footprint: 2200-2900sf In-Line, EndCap, Drive-Thru
Startup Costs: $418,000 - $1,000,000
Financial Requirements: $1,500,000 liquid/$3m net worth
Development Requirements: Minimum 3 Restaurants
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Financial Performance Representation
The following table provides the annual unaudited historical gross USD sales for Angry Chickz Corporate owned locations open more than 10 months, operating in 2023.
HISTORICAL AVERAGE GROSS SALES
Corporate Owned Angry Chickz Open More than a 10 Month Period in 2023.
% of Corporate Owned Angry Chickz included/ # of Locations
# of Locations Met/Exceeded Average Sales
%That Met/Exceeded Average Sales
Avg. Gross Sales
High Sales
Low Sales
Median Sales
Systemwide: 19
$1,840,708
10
$3,236,208
53%
$543,319
$1,853,617
Top Third: 6
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50%
$2,747,130
$3,236,208 $2,446,018 $2,695,293
Middle Third: 7 Bottom Third: 6
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43%
$1,857,322
$2,274,214 $1,264,299 $1,853,617
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50%
$914,904
$1,242,085
$543,319
$899,414
Some outlets have sold this amount. Your individual results may differ. There is no assurance that you’ll sell as much. It is important to note that the sales and expenses of any restaurant will be directly affected by factors which include, but are not limited to, its location, local competition, the quality of both management and service, efficiency in which the staff operates the Angry Chickz systems, relationships with lessors and vendors, local advertising choices, legal, accounting and other professional fees, federal, state and local income taxes, cost of any company vehicles used in the business as well as other discretionary expenditures.
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Support Franchise Development
We understand that happy franchisees make a happy franchise. It is our mission to put our franchisees in the position to be successful. We recognize and value the trust and commitment they place in Angry Chickz, and our goal is to reciprocate that dedication by supporting their success.
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Supply Chain: Strategy and infrastructure in place to support next 200+ locations Training – FOH and BOH Menu Research and Development Ongoing Business Coaching Ongoing Training Online Ordering/3rd Party Delivery/Catering Operations Support Real Estate
National Real Estate Support with Local Partners Innovative Tech Creating Up-To-Date Analytics on: Unique Visitor Traffic Psychographic Data on Visitor Traffic Competitive Density
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Grand Opening marketing and event planning Grand Opening social media blitz Strategy to maintain cult following Initiatives to build an emotional connection with your community gaining loyal and sustainable guests Innovative and impactful traditional and digital marketing initiatives Strong social media programming and guidance Professional SEO assistance World class national PR and branding support Marketing Support New Restaurants
Design and construction oversite National vendor management Support throughout the construction process
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Where We’re Going
CURRENT LOCATIONS
CORPORATE GROWTH
AVAILABLE MARKETS
FUTURE MARKETS
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Where We’re Going
AS SEEN IN:
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Thank You We appreciate the time you’ve taken to consider Angry Chickz. We believe our chicken is a bridge to bring communities together where friendships are built, and memories are made. Whether you become a franchisee or remain a cherished guest, we will always be grateful for your support.
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Discover the exciting opportunities of owning an Angry Chickz! Connect with our team today and begin your journey. We're excited to explore this potential partnership with you.
Mike LaRue Vice President of Franchising 949-275-0228 Mike.LaRue@angrychickz.com
Angry Chickz Franchising, LLC 15301 Ventura Boulevard Building B Suite 250 Sherman Oaks, CA 91403 angrychickz.com
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Legal Disclaimer: The information contained on this document does not constitute the offer and sale of a franchise. The offer and sale of a franchise can only be made through the delivery and receipt of our uniform Franchise Disclosure Document (FDD). There are approximately 15 US States that regulate the offer and sale of franchises. If you are a resident of one of these states, are reviewing this information in one of these states, or intend to operate a franchise in any of these states, we will not offer you a franchise unless, and until, we have complied with any applicable pre- sale registration and/or disclosure requirements in the applicable jurisdiction.
New York Residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York Such filing does not constitute approval by the Department of Law.
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